If your business is looking to reach out to an international audience then investment in international SEO is an absolute must.

SEO is the practice of ensuring that search engines can fully understand what your pages are about and encourage them to give you a high placement on their Search Engine Results Pages (SERPs).

A keyword is a word that indicates the nature of your page but unfortunately, the world of SEO is much more complex than simply adding a single word into the content of your page.

Today search engines look for ‘long-tailed keywords’; a selection of words or a phrase that describes the page or answers questions that users may be asking such as “what is international SEO?”.

Latent Semantic Indexing (or LSI) is changing the way that content needs to be structured, requiring words that naturally occur around the subject to be included within the page. For example, the LSI for a page about SEO might be words like ‘Website’, SERPS’ or ‘Readers’.

Complex though this may be in the source language, it is clear that SEO work can’t simply be transferred from one language to another using precisely the same wording.

For your SEO to work properly in other languages you have to analyse the local SEO conditions and fully understand what buyers and indeed search engines are looking for.